
Meet the Founder/CEO
Eunice Elliott
Eunice Elliott is a storyteller at heart.
An award-winning former television journalist, stand-up comedian, writer, producer, speaker, and entrepreneur, Eunice has spent her career helping people feel seen, heard, and connected through the power of story.
Her work has taken her from newsrooms and stages across the country to boardrooms, classrooms, and creative projects that celebrate the human experience.
In 2026, she founded WAYHAY—short for Where Are You Headed? And Why?—after realizing that ordinary people carry extraordinary journeys that are rarely captured, preserved, or shared. What began as an idea for an interactive storytelling booth quickly evolved into a larger vision: creating a home for human stories at moments of transition, connection, celebration, and change.
WAYHAY invites people to pause, reflect, and answer one simple question:
Where are you headed? And why?
Whether someone is meeting a grandchild for the first time, moving across the country, starting over, following a dream, or simply going home, WAYHAY exists to celebrate the stories behind the destinations.
Eunice believes that every journey has a story worth hearing and that by preserving those stories, we can better understand ourselves, each other, and the world around us.
Today, she is building the WAYHAY universe one story at a time—with the hope of creating the world's largest collection of human journeys and giving those stories a place to belong.
Every Journey Has A Story.
WAYHAY Gives Stories a Home.
WAYHAY is designed to meet people where life happens—at airports, transportation hubs, events, and gathering places where journeys begin, end, and change course. Follow the movement, discover new stories, and share your own at WAYHAY.studios and on Instagram, TikTok, Facebook, and LinkedIn @WAYHAYStudios.
